Puma x Rihanna Fenty Collection Hits the Streets & Online Tomorrow
Now that Labor Dis among us and we are all enjoying the extra day off of work. We are prime for the highly anticipated release of Puma Fenty by Rihanna, which is scheduled to drop in selected stores tomorrow. Riri, being one of the most marketable celebrities in the world, has lead to Puma to lean on her pop stardom and creative genius to collaborate towards and create a Japanese inspired avant-garde streetwear collection that should ultimately catapult Puma into mainstream streetwear stratusphere.
What to Expect…
The collection will include exaggerated silhouettes of black white and gray over sized hoodies, wide-legged track pants and a plethera of cropped raglan shirts with extra long sleeves. Rihanna also had a hand in the creation/design of the latest sneaker releases from Puma, none more prominent than the Puma Fenty Tennis and the Puma Fenty Trainer.
Starting the 7th Puma and Rihanna will release a variety of apparel, footwear and accessories that will hit the shelves in major retail stores such as Bloomingdale’s. As for tomorrow, expect to see mock neck maxi dresses, tearaway track jackets and matching pants, as well as lace-up bras, pencil skirts, sweatshirts and sweatpants available at the follow retailers.
- Puma (12p.m. EST)
- Bergdorf Goodman (12 p.m. EST online & 3p.m. in-store)
- SIX:02 Fitness Boutique pop up stores (NY 125 West 33rd St. & LA 8380 Melrose Ave. 3p.m. EST and 12p.m. PCT)
There will also be SIX:02 keys hidden around the respective cities (NY and LA). If you are so lucky to stumble across one of them, bring it to SIX:02 for a chance to win exclusive Fenty Puma by Rihanna gear, gift card and or concert tickets.
After the very busy two day release, expect a new release of products every month through December.
Where Will Rihanna Be??
If you so happen to be in the big apple tomorrow (Sept. 6th) Rihanna will be showing face to support her launch at Bergdorf Goodman for a private event followed by an appearance at the SIX:02 pop-up shop. Unfortunately if you don’t have the exclusive VIP pass your only option to catch up with Riri will be at SIX:02 (with limited capacity). So get there tonight haha or prior to the doors opening tomorrow 🙂